The challenge
Make a multi-product group
easy to understand.
360MMS brings together residential and commercial property lending, asset finance and technology funding. The website needed to help a visitor understand the group quickly, then find the product path that matched their situation.
The work called for a shared structure: a clear first impression, a product range people could scan and enough context to make the next finance conversation feel straightforward.
What we changed
One group.
Clearer paths.
- 01
Bring the offer together.
A shared entry point introduces the 360 group before guiding visitors into residential, commercial, asset and technology finance.
- 02
Make product choice scannable.
A consistent product range gives each lending path a clear place, so people can move from the overview to the detail without losing the wider context.
- 03
Keep the next step close.
Clear routes to product information and contact help visitors move from understanding the offer to starting a useful conversation.
The work behind the website
A more useful
finance front door.
Website structure
A shared information architecture for the 360 group and its lending products.
Product navigation
Clear pathways through residential, commercial, asset and SaaSFin offerings.
Enquiry journey
A simpler route from product context to the right next conversation.
A clearer experience
More context up front.
Less guesswork next.
The 360MMS website gives a broad finance offer a clearer sequence: understand the group, choose a path and take the next step with more context.
This case study describes the information and website work. It does not make a claim about lending outcomes, applications or conversion performance.
Keep exploring
Resources used in this project.
These practical resources supported the decisions behind the work shown here. Use them to understand the approach or apply the same thinking to your own website.