The challenge
Make the mission
easier to enter.
The Miriam Rose Foundation works across culture, education and opportunity for Indigenous children and young people. Its website needed to make that purpose visible while giving each audience a clear way to learn, participate or support the work.
The rebrand and website needed to hold a meaningful story with care, creating a public experience that feels grounded, useful and respectful of the communities behind it.
What we changed
Bring purpose, programmes
and action together.
- 01
Create a recognisable identity.
A considered brand direction gives the foundation a consistent public presence without flattening the cultural purpose behind the work.
- 02
Make the work easier to follow.
The website organises the foundation’s story, programmes and resources so visitors can understand the work before deciding how they want to engage.
- 03
Give support a clear destination.
Information and calls to action lead people towards learning, donating and connecting with the foundation in a way that respects different reasons for visiting.
The work behind the website
A brand and website
with room for the story.
Brand direction
A considered visual system for a foundation with a strong cultural and community purpose.
Website experience
A clearer route through the foundation’s mission, programmes, resources and opportunities to support.
Story-led presentation
A public-facing structure that gives the work and the people it supports room to be understood.
A clearer experience
A more useful public story
for meaningful work.
The rebrand and website give the Miriam Rose Foundation a clearer way to share its purpose, explain its work and help visitors find an appropriate way to engage.
This case study describes the brand and website scope. It does not make a claim about donations, programme outcomes or community impact beyond the work shown.
Keep exploring
Resources used in this project.
These practical resources supported the decisions behind the work shown here. Use them to understand the approach or apply the same thinking to your own website.